Job Description
On behalf of our client, IMG, we are currently recruiting for a Junior Copywriter who will work closely with their Marketing and Communication teams to generate and proof-read copy to complement visual concepts that promote their products, including:

• Product launch materials
• Product technical sheets
• Catalogues
• Press adverts
• Promotional materials
• Website pages
• Internal communication announcements

All copy created by the Junior Copywriter needs to be interesting for the reader, whilst adhering to the objectives of the project, staying within the brief, IMG brand guidelines and being completely grammatically accurate.

The Junior Copywriter will be expected to develop their skills, working with their passion for writing to expand and improve. There will also be the requirement to use creative instincts to develop engaging concepts to fulfil the Marketing departments key stakeholder expectations.

The role will involve using feedback from colleagues to sharpen writing skills and create finished pieces that attract and persuade. The Marketing lead on a project will work with the Junior Copywriter, encouraging them to think ‘outside the box’ and gain confidence in their decision-making and copy capabilities.

Primary Responsibilities:
• Writing and proofreading marketing collateral about IMG’s company products and services
• Create promotional text for online ads, banners, brochures and social networks
• Update existing content on our web pages
• Implement SEO practices including basic keyword research to increase website visibility
• Interview internal team members (e.g. product developers and salespeople) to learn about product features
• Coordinate with designers to complement text with images, graphics and charts, as needed
• Understanding the message IMG Marketing department key stakeholders are seeking to deliver and translating this into attractive copy
• Writing perfect, pleasing copy that will engage the reader
• Working with the Studio Design Manager and VP of Marketing to devise creative strategies
• Producing creative ideas for innovative campaigns

Person Requirements
Education/Qualifications:
• Undergraduates who are looking to secure work experience
• BSc in Marketing, Communications, English or relevant field
• Should be on course for a 2:2 or higher
• Qualifications in English e.g. English diploma or A level

Characteristics:
• The ability to think creatively and translate ideas into copy
• Experience in writing strong, succinct copy that is grammatically correct
• The ability to meet deadlines and work in a pressurised environment
• Great organisational skills
• An eye for detail and a desire for perfection
• Strong research skills that ensure all copy is correct and accurate
• A passion for writing and the willingness to learn from other professional
• Copywriting samples; a portfolio of published articles is a plus
• An ability to describe product features in a creative and informative way
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress, Sitecore) would be beneficial
• Basic knowledge of SEO and keyword research tools would be beneficial