Job Description
On behalf of our client, we are currently recruiting for a Marketing Coordinator to join their Marketing division. This is an excellent opportunity for someone looking to gain valuable experience within the PR, Social, Content Brand and Campaigns teams.

Summary of role:
To support the London and overseas marketing teams in their roles to communicate Britain as a dynamic, diverse, sustainable and inclusive destination to help drive international recovery and lead and enable a sustainable and resilient visitor economy in England. This is an exciting role which will provide support to the London VisitBritain and VisitEngland teams and overseas network to enable them to deliver brand aligned integrated marketing plans and campaigns, editorial content, global social media plans and consumer PR and influencer activity. The successful candidate will gain hands on learning across all the key areas of a dynamic marketing team.

Responsibilities:
PR & Influencer:
• Media Inquiries/Pitches: Assist London PR team (Domestic & International) with enquiries from the overseas network and domestic media. Generate pitches for media and share newsworthy hooks with overseas network aligned to content calendar and storytelling framework
• Trends/Story monitoring: Responsible for reporting trends & England coverage on a weekly basis. Weekly newsjacking/trend updates and industry newsletters to feed market support
• Content Creation: Crafting copy to build out What’s New in Britain/England key external facing documents
• Press Trips/Events: Assist with campaign and project development and execution including the planning of media and influencer trips and event co-ordination
• Influencer programme: Support across influencer campaigns, evaluation and research tasks aligned to domestic and international activity

Content:
• Asset Sourcing: Take a leading role across teams in finding images and footage of Britain – including UGC content – for consumer & media stories, paid advertising and always on activity. Lead on the asset management of getting the correct usage rights and uploading imagery/footage to our digital asset management system

Social:
• Content Curation: Curate, draft and schedule content for Global social media channels
• Social Community Management: monitor Global social media channels for comments, mentions and DMs and respond in line with organisational guidelines
• Content Creation: Support on social media shoots including creating and editing brand-aligned on-the-ground content

GBC (GREAT Brand and Campaigns):
• Delivery of integrated marketing and campaign assets through global working (ensuring link in to campaign owned/earned activations)
• Supporting organisation of shoots and ingestion of assets to our digital asset management system
• Support organisation in brand related queries, escalating as required, including managing the Brand Inbox.
• Work in collaboration with content, brand and commercial partners who can help us scale marketing activity and achieve more together
• Help ensure all marketing activities are monitored, optimised, evaluated, and reported robustly
• Act as a brand champion and support teams in executing the brand, developing understanding of market nuances while balancing the need to maintain consistency of brand message and visual identity

Cross Team:
• Showcase best practice internally and internationally by co-ordinating cross-organisational reports
• Support with co-ordinating key internal and external meetings
• Ensure teams are supported with financial processes such as raising POs and processing invoices
• Support across CRM including managing industry contacts

Person Requirements
Education/Qualifications:
• Open to recent graduates and undergraduates who are still looking to secure their 3rd year placement
• Open to all degree disciplines
• Achieved 2:2 or higher
• Has a keen interest in the Marketing and PR Sector

Characteristics:
• Excellent administrative and organisational skills with strong attention to detail
• Good knowledge of the UK tourism industry preferable, but not essential
• Understanding of international/domestic media, and what appeals to visitors
• Understanding of the processes and principles surrounding the creation of marketing materials/ campaigns
• Experience in social media, content creation, curation and/or digital platforms
• Good written & verbal communication skills
• Creative thinker with a keen eye for compelling content.
• Computer literate including good working knowledge of Microsoft office programmes
• Effective team player with a positive and enthusiastic approach
• Ability to manage own time and input to deliver an agreed schedule of output
• Flexibility to prioritise work in response to ad hoc requests and unexpected developments